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Instagram is getting rid of live shopping

The Instagram camera icon on a pink, blue, and black background
Illustration: Alex Castro / The Verge

Instagram will no longer let creators tag products in livestreams starting in March, the company announced on Tuesday. “Beginning on March 16, 2023, you will no longer be able to tag products in live broadcasts on Instagram,” the company wrote on an Instagram support page. “This change will help us focus on products and features that provide the most value to our users.”

The change marks Meta’s next big step away from live shopping. The company is kicking the shopping tab out of Instagram’s home feed in February, and it shut down live shopping on Facebook in October. However, shops on Instagram aren’t entirely going away. “You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences for…

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