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TikTok introduces paywalled content, with videos up to 20-minutes long

The TikTok logo on a white background with repeating circle imagery scattered throughout.
Illustration by Nick Barclay / The Verge

TikTok is adding another way for creators to make money on the platform: by putting exclusive content behind a paywall. And those videos can be much longer than the typical TikTok, too.

The company today announced a new program, Series, that allows content creators to make collections of videos that are available for purchase. Each collection can have up to 80 videos in it, and clips can be up to 20 minutes long — a length that feels closer to a YouTube vlog than a bite-sized TikTok. Creators will be able to set their rates from $1 to $190, and fans can buy access using direct in-video links or from the creator’s profile page.

The paywall monetization model is akin to other creator platforms like Patreon or OnlyFans, but content…

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