Connect with us

Hi, what are you looking for?

Tech News

Meta is cutting its Reels Play bonus program on Instagram and Facebook

Image of Meta’s logo with a red and blue background.
Illustration by Nick Barclay / The Verge

Short-form video creators on Instagram and Facebook will soon lose one way of making money on the platforms.

Meta is ending its Reels Play bonus program, which rewards content creators when they hit certain goals for views on their videos. The change, first reported by Business Insider, will affect creators on Facebook and US creators on Instagram. The company won’t offer any new or renewed Reels Play bonus deals, but will honor existing commitments over the next 30 days, according to Business Insider.

“We are evolving the test of our Reels Play bonus on Instagram and Facebook as we focus on investing in a suite of monetization solutions to help creators earn steady streams of income,” Paige Cohen, a Meta spokesperson, told The Verge in…

Continue reading…

Join The Exclusive Subscription Today And Get Premium Articles For Free
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

You May Also Like


Looking beyond the “aw, neat, what a great person” façade of effective altruism, one clearly finds a level of narcissistic cynicism and a drive...


While “private policing” is in many people’s minds a feature of dystopian science fiction or the fantasies of libertarian economists, the reality is that...

Editor's Pick

2022 has come to an end with a collective “Thank Goodness!” There’s just no sugarcoating it; 2022 was a brutal year for those who...

Editor's Pick

First of all, happy new year!!! I hope 2023 turns out to be a healthy and prosperous year for all! As we look back...