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Ubisoft bails on E3 in favor of its own show in Los Angeles

An illustration of the Ubisoft logo.
Illustration: Alex Castro / The Verge

Ubisoft is backing out of its planned attendance at the E3 2023 in-person expo in favor of its own show in LA on June 12th, the company confirmed to VGC.

“E3 has fostered unforgettable moments across the industry throughout the years,” Ubisoft spokesperson Heather Haefner says in a statement to The Verge. “While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction, and will be holding a Ubisoft Forward Live event on June 12 in Los Angeles. We look forward to sharing more details with our players very soon.” E3 organizer ReedPop didn’t immediately reply to a request for comment.

With Ubisoft backing out, E3 2023, which runs from June 13th through June 16th,…

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