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Asus announced its handheld gaming PC in the worst way possible

A person holding Asus’ ROG Ally.
Asus’ ROG Ally video made the device look pretty real. Turns out, it was! | Image: Asus

Asus’ ROG Ally, a Steam Deck-like handheld gaming PC, is actually real. But because of the messy and ill-informed communications about the device that, of course, involved April Fools’ Day, you’d be forgiven for not knowing that. Companies, take note: please don’t follow Asus’ lead next year.

The confusion started with an announcement at midnight on April 1st “revealing” the handheld. The video felt somewhat tongue-in-cheek, especially during one moment when someone is locked out of their house and happily remembers they have the Ally in their jacket pocket. The tagline felt April Fools’-y — “you’ll never have to stop gaming again” — and the video concluded with somebody using the Ally on a roller coaster and a go-kart.

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