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Twitter Blue’s new 10,000 character limit turns tweets into essays

An illustration of the Twitter logo
Illustration: Alex Castro / The Verge

Twitter Blue subscribers now have a maximum tweet length of 10,000 characters and support for bold and italic text formatting. The announcement comes just weeks after the character limit for Twitter Blue was first bumped up from 280 characters to 4,000 back in February, with the latest increase and additional formatting features seemingly designed to help Twitter compete with newsletter platforms like Substack — which has recently found itself in Elon Musk’s crosshairs.

This isn’t the first time Twitter has introduced long-form writing features. The company — under previous leadership — was testing a new Notes feature for writers and had previously purchased the Revue newsletter firm in 2021, which served as a rival to Substack. Both of…

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