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Sega is officially buying Angry Birds developer Rovio for $775 million

Promotional art for Rovio Classics: Angry Birds.
Image: Rovio

Sega, the Japanese-headquartered video game company best known in the West for its Sonic the Hedgehog franchise, is acquiring Angry Birds developer Rovio, the companies announced today. The Finnish headquartered mobile games developer will be acquired for €706 million (around $775 million), which The Wall Street Journal notes represents a roughly a 19 percent premium over its share price at close on Friday. The deal is expected to close by the end of September.

In a press release, Sega said it hopes to use “Rovio’s distinctive know-how in live service mobile game operation, to bring Sega’s current and new titles to the global mobile gaming market.” It sounds like a similar aim to what Sega’s rival Nintendo has been doing with its…

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