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Google’s AI pitch is a recipe for email hell

Google’s Cathy Edwards onstage at Google I/O 2023.
Screenshot taken from the Google I/O 2023 keynote replay

Of all the emotions I expected out of this week’s Google I/O keynote, “dread” was not on my short list. Google has spent a couple of decades creating products that make my life easier. This week, it demonstrated the exact opposite: a way to make communicating with other people worse.

Google I/O, this year, was focused on artificial intelligence, and one of its centerpieces was prompt-based text generation, particularly in Google’s office suite. At several points throughout the keynote, it demoed a system called “Help me write” — which rewrites simple prompts in Gmail and other apps as more polished paragraphs of text. But more polished doesn’t automatically mean better.

Good writing can delight us with an intriguing turn of phrase. It…

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