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Amazon is building an AI-powered ‘conversational experience’ for search

Illustration of the Amazon logo
Illustration: Alex Castro / The Verge

It looks like Amazon will be joining the chatbot fray. As spotted by Bloomberg, the company has posted job listings describing how it is “reimagining Amazon Search” with a new “interactive conversational experience that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions, and so much more,” according to a listing for a machine learning-focused engineer. You can see another cached job listing here.

Amazon is pitching these changes to search as absolutely massive. “This will be a once in a generation transformation for Search, just like the Mosaic browser made the Internet easier to engage with three decades ago,” Amazon wrote. “If you missed the 90s—WWW, Mosaic, and the…

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