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Today, we’re mixing it up a bit. First off, I have a post-Podcast Upfronts Q&A I conducted with SiriusXM’s Lizzie Widhelm and Scott Walker. Both Widhelm and Walker are a part of SXM Media, the massive ads operation that powers SiriusXM, Pandora, SoundCloud (through a partnership), and the SiriusXM Podcast Network (which includes in-house studios like Team Coco and partners like Crooked Media).
Following that, I’ll have some more news on Crooked Media’s new subscription offering, an extremely podcast-inspired Peacock show, as well as some key moves and announcements.
SXM Media leaders talk about how podcast ads are still maturing