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Senators want YouTube investigated over showing targeted ads to kids, again

Illustration of a YouTube logo with geometric background
Illustration by Alex Castro / The Verge

A report from ad quality transparency platform Adalytics suggests that YouTube served adult-focused ads on almost 100 videos considered “made for kids.” Some of these ads reportedly involved content inappropriate for children, such as car wrecks, medical injuries, and clips from TV-MA shows. Adalytics found that the websites linked in the ads transmitted cookies to their devices that could serve targeted ads to kids, too.

As pointed out by Adalytics, Google’s own policies say ads on content made for kids must not use third-party trackers or collect personal information without getting permission from a parent. Dan Taylor, Google’s vice president of global ads, reiterates this policy in a response on Google’s website, where he calls…

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