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Apple is reportedly planning to turn the TV app into the streaming hub it always wanted

Apple’s new Apple TV 4K box, the Siri remote with a USB-C charging port, and a picture of the Apple TV UI.
The Apple TV app’s ambitions have always been huge. | Image: Apple

Apple appears to be working on a revamp of its TV app that the company hopes will turn it into users’ go-to place for all their shows, movies, and more. A new Bloomberg report says Apple is planning to remove its apps for buying and renting content and bundle that with its streaming content, channel-subscription options, and more. The new app could launch as early as this December on the Apple TV box, across Apple’s other platforms, and on the other TV operating systems the Apple TV app is available on. (The fact that the Apple TV is distinct from the Apple TV app, which is not the same as Apple TV Plus, and that “Apple TV is available on Roku” is a technically true phrase never fails to blow my mind. These names! But I digress.)

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