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Threads is adding polls and GIFs as it continues to chase X

An image showing the Threads logo
Illustration: The Verge

Meta is going to let you make polls and insert GIFs right from the Threads post composer, the company announced on Thursday. Later in the day, Instagram head Adam Mosseri revealed that the company is testing view counts on Threads posts and pinned posts on profiles and in your replies.

The polls and GIFs features are now rolling out, as CEO Mark Zuckerberg demonstrated by making a post with a GIF and another post with a poll. They’re small additions, but they’re features you have been able to do on X (formerly Twitter) for a very long time.

Zuckerberg’s poll has three options (you can include up to four) and a timer that counts down how long users have to vote in the poll in real time, which is a nice touch. To be able to see the results…

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