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The Verge’s Guide to Black Friday 2023

Brightly colored vector illustration of products popping out of a shopping bag.
Illustration by Aaron Fernandez for The Verge

Let’s face it — Black Friday is no longer reserved for the day following Thanksgiving. What was often considered the single busiest shopping day of the year has evolved into something more expansive post-pandemic, with numerous retailers kicking off their holiday promos as early as October.

Despite the recency of Amazon’s fall Prime Day event, Best Buy and Target have already started doling out the early Black Friday deals, slashing prices on noise-canceling headphones, OLED TVs, laptops, smart displays, and a host of other tech. We expect the savings to ramp up as we get closer to November 24th, too, especially as retailers begin instituting their respective price-matching policies and we enter the holiday return window.

Thankfully, we…

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