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Epic used Fortnite OG to lure players back to a very different game

Art for the Fortnite OG season of Fortnite.
Image: Epic Games

You could say that Fortnite is entering a new phase. With the launch of Lego Fortnite, Rocket Racing, and Fortnite Festival, the game is now more than a popular battle royale — it’s a platform designed to house lots of different kinds of experiences. That shift was preceded by an event that brought the game back to its roots with Fortnite OG, which returned to the original battle royale map alongside classic weapons and vehicles. And that was a very intentional strategy from Epic Games.

According to Epic’s executive VP Saxs Persson, the launch of Fortnite OG was meant to create a stir ahead of this rollout of new games. “We had a goal of re-activating a lot of our 500 million accounts that maybe weren’t playing Fortnite anymore, and…

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