Connect with us

Hi, what are you looking for?

BrilliantAchievement.comBrilliantAchievement.com

Tech News

GM is getting rid of ‘Ultra Cruise’ branding as it reevaluates its ADAS program

GM logo illustration
Illustration by Alex Castro / The Verge

General Motors is getting rid of the “Ultra Cruise” brand and merging the team that was working on it with the team responsible for Super Cruise, as the automaker reconsiders its goals for advanced driver-assist systems (ADAS).

Last week, CNBC reported that GM was “ending the Ultra Cruise program,” focusing instead on the current Super Cruise system that is available across the company’s vehicle lineup. GM spokesperson Aimee Ridella clarified that the ultimate intention is to improve Super Cruise but that no one is being laid off as a result of this decision.

“GM is not scaling back its advanced driver assistance programs,” Ridella said in an email. “We have reallocated our ADAS-focused resources to bring even more capability to Super…

Continue reading…

Join The Exclusive Subscription Today And Get Premium Articles For Free
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

You May Also Like

Politics

Headline math is a simple percentage expressed as a fact without context. Its design is to create an emotional response, support an opinion, or...

Editor's Pick

Nicholas Anthony On November 28, Cecilia Skingsley, head of the Bank for International Settlements’ Innovation Hub, delivered a speech about central bank digital currencies, or...

Tech News

Photo by VCG/VCG via Getty Images With the holidays now just around the corner, everyone is double-checking their lists and figuring out the fastest...

Politics

A hodgepodge of activism and legalistic negotiations characterized the 28th meeting of the Conference of the Parties (UNFCCC COP28), which concluded Wednesday, December 13,...