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Netflix is going to take away its cheapest ad-free plan

An illustration of the Netflix logo.
Illustration by Nick Barclay / The Verge

Although Netflix no longer allows new or returning members to sign up for the ad-free Basic subscription that costs $11.99 per month, company executives told investors while reporting its earnings results today that it’s retiring the plan in some countries where ad-supported plans are available. It’s starting with Canada and the UK in the second quarter of this year.

That leaves subscribers with Netflix’s $15.49 per month option as Netflix’s cheapest ad-free plan. Going from $11.99 to $15.49 per month is a pretty big jump, and means there’s really no middle ground for ad-free plans. Otherwise, subscribers will have to pay $6.99 per month for its ad-supported basic plan or $22.99 per month for the Premium tier. Netflix stopped letting new…

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