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Microsoft’s next big AI push is here after a year of Bing

Illustration of Microsoft’s Copilot AI
Image: Microsoft

A year ago today, Microsoft unveiled its ambitious plans for an AI-powered Bing search engine. It was the biggest launch in the history of Bing, helped push AI usage even further into the mainstream, and spurred a wave of dreams and panic about what AI could impact next. The launch was even successful enough to rattle Google, which was quickly seen as falling behind on artificial intelligence.

“They will definitely want to come out and show that they can dance,” Microsoft CEO Satya Nadella told The Verge at the time. “And I want people to know that we made them dance.”

The strategy worked. But one year later, Bing seems to have fallen out of the conversation. Google is still at over 91 percent of traditional search market share, a…

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