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Ring is raising the price of its cheapest subscription plan by 25 percent

Ring Video Doorbell 4 on a brick wall
The price to record visitors at your Ring video doorbell is about to go up. | Image: Jennifer Pattison Tuohy / The Verge

In what is fast becoming a trend, another security camera company is raising the price of its subscription plan. According to a Ring support article, starting March 11th, 2024, it will cost $4.99 monthly or $49.99 yearly to subscribe to the Ring Protect Basic plan, an increase of $1 a month or $10 a year.

The Basic is Ring’s cheapest plan and gives you access to cloud storage of recorded videos from one camera or video doorbell. If you subscribe, you’ll see the bump on your next renewal date after March 11th unless you cancel before then.

Just last month, Arlo increased its single-camera subscription price to $7.99 monthly from $4.99. Google Nest’s cheapest plan went up to $8 a month from $6 late last year, but that covers all cameras…

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