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Rivian has already received 68,000 reservations for the R2

Rivian R2 kicking up dust
Image: Rivian

Less than 24 hours since its launch, the Rivian R2 is already proving to be quite popular. The company’s CEO, RJ Scaringe, said it’s already taken in “more than 68,000 reservations” for the $45,000 midsize electric SUV.

“We are thrilled to see this vehicle resonate so strongly with our community!” Scaringe said in a post on X.

Rivian unveiled the R2, as well as the more compact R3 and R3X, at an event in Laguna Beach, California, on Thursday. The new EVs are meant to be more affordable than the company’s current lineup, currently made up of the R1T truck and R1S, each of which sells for over $70,000.

To be sure, the bar for reserving an R2 is quite low. The deposit is only $100 and…

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