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Adobe Premiere Pro is getting generative AI video tools — and hopefully OpenAI’s Sora

A screenshot taken from Adobe’s video demonstration of its new Firefly generative AI video model.
Generative AI-powered tools for quickly removing objects in video clips will be arriving in Premiere Pro later this year. | Image: Adobe

Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.

Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable…

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