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Jabra kills off its consumer earbuds after launching new Elite models

The Jabra Elite 10 gen 2 wireless earbuds on a table besides a laptop and a smartphone.
The Jabra Elite 10 gen 2 wireless earbuds (pictured) will still be available, serving as a final farewell to the Elite lineup. | Image: Jabra

Immediately after introducing upgraded versions of its Elite 10 and Elite 8 Active earbuds, Jabra says it’s departing the consumer earbuds market entirely. Jabra’s parent company GN announced that it’s winding down its Elite and Talk audio product ranges in order to “increase focus and resources on more attractive parts” of its business, citing the rising costs of competition.

“The markets have changed over time, and it is today our assessment that we cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses,” said GN CEO Peter Karlstromer. “I am very grateful to our retail partners, who have supported us on the Elite and Talk product lines, as well…

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