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Microsoft shakes up Xbox marketing as key exec departs for Roblox

Vector illustration of the Xbox logo.
Image: The Verge

Microsoft is losing another key Xbox executive at the end of the month. Xbox chief marketing officer Jerret West is leaving Microsoft to join Roblox as its new CMO and head of market expansion. Microsoft Gaming CEO Phil Spencer confirmed the move in an internal memo to Xbox employees today, which was obtained by The Verge.

West previously spent eight years at Microsoft on the Xbox marketing side, before departing in 2011 and then eventually spending seven years at Netflix as the head of marketing. West returned to Microsoft in late 2019, leading the marketing for the launch of the Xbox Series S / X consoles.

West’s team is responsible for developing marketing plans for games, hardware, and Xbox Game Pass. Microsoft is now shuffling…

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