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Amazon Prime Day 2024 will take place on July 16th and 17th

Amazon Prime Day logo on black background
Amazon’s first — and perhaps only — Prime Day event of the year is just around the corner. | Illustration by Alex Castro / The Verge

As expected, Amazon’s annual sales event for Prime subscribers will once again take place in mid-July. The two-day sales event will start at 12:01AM PT / 3:01AM ET on Tuesday, July 16th, and run through Wednesday, July 17th, the company announced on Tuesday.

Like in previous years, Prime Day 2024 will function as a two-day sale, one that’s exclusive to Amazon Prime members. The company typically treats the multiday deal blowout like its own Black Friday — a fair comparison, considering the event often drops many sought-after goods to some of their best prices of the year. Historically, some of the best deals have been exclusive to one of the two days, though many materialize as lightning deals with limited availability. Like last year,…

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