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Instagram’s ‘Made with AI’ label swapped out for ‘AI info’ after photographers’ complaints

Screenshot of Instagram’s mobile app displaying a picture with the “AI Info” tag applied to it.
Image: Meta

On Monday, Meta announced that it is “updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information,” after people complained that their pictures had the tag applied incorrectly. Former White House photographer Pete Souza pointed out the tag popping up on an upload of a photo originally taken on film during a basketball game 40 years ago, speculating that using Adobe’s cropping tool and flattening images might have triggered it.

“As we’ve said from the beginning, we’re consistently improving our AI products, and we are working closely with our industry partners on our approach to AI labeling,” said Meta spokesperson Kate McLaughlin. The new label is supposed to more accurately represent that…

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