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Samsung’s Frame TV is finally getting the knockoffs it deserves

The TCL NXTFrame TV displayed on a wall.
Image: TCL

It’s been several years since Samsung first launched its popular Frame TV lineup, and now we’re starting to see more brands release their own canvas-like designs. The latest is TCL’s newly announced 4K QLED NXTFrame TV, which has many of the features you’d expect from an “Art TV” — including a magnetic wooden frame, flush-to-wall mount, an “ultra matte” display, and various gallery modes for displaying images.

This follows similar releases like the Hisense CanvasTV and LG’s Posé and Easel TVs that mirror Samsung’s Frame pitch — to disguise the TV itself as a piece of artwork around your home. Third-party accessories like the Leon Studio Frame for Sony’s Bravia range have also appeared to get in on the aesthetic trend, but all-in-one…

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