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OpenAI strikes content deal with Tom’s Guide owner Future

Illustration of the OpenAI logo on an orange background with purple lines
Illustration: The Verge

OpenAI is partnering with Future, the publisher behind Tom’s Guide, PC Gamer, TechRadar, Marie Claire, and many other websites and magazines. The deal will give ChatGPT users access to news and lifestyle content from Future’s more than 200 media brands, while also displaying “attribution and links to the full original articles.”

This adds to the string of content licensing agreements OpenAI has made in recent months. In addition to The Verge’s parent company Vox Media, OpenAI has also struck deals with The Wall Street Journal owner News Corp, People publisher Dotdash Meredith, Politico parent Axel Springer, the Financial Times, and The Atlantic. However, some publishers, like The New York Times, The Intercept, and a group of Canadian outlets including the CBC, have sued OpenAI over allegations of copyright infringement.

OpenAI says its deal with Future builds on the company’s “existing deployment of OpenAI’s technology,” as it has already launched AI chatbots within Tom’s Hardware and Who What Wear. Future also plans to use OpenAI’s tech for sales, marketing, and editorial purposes.

“This partnership enables us to enhance the ChatGPT experience by providing more access to engaging, up to date, and reliable information from a range of specialist sources,” OpenAI chief operating officer Brad Lightcap said in the announcement. “Our goal is to help publishers and content creators both benefit from advanced AI technology and expand their reach.”

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