Connect with us

Hi, what are you looking for?

Brilliant AchievementBrilliant Achievement

Tech News

Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’

Still image from the “Crush” iPad ad with the press fully closed and only dripping paint and small debris visible outside.
Image: Apple

Apple has apologized after a commercial meant to showcase its brand-new iPad Pro drew widespread criticism among the creative community. In a statement provided to Ad Age, Tor Myhren, Apple’s vice president of marketing, said the company “missed the mark.”

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren told Ad Age. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”

On Tuesday, Apple introduced the M4-powered iPad Pro, which the company described as its thinnest product ever. To advertise all the creative possibilities…

Continue reading…

Join The Exclusive Subscription Today And Get Premium Articles For Free
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

You May Also Like

Tech News

Illustration: The Verge Canada’s security agency is trying to dissuade Canadians from using TikTok, telling users that their data is “available to the government...

Tech News

We put the Roborock S8 MaxV Ultra head-to-head against the DreameBot X30 Ultra to find out which of these Roomba competitors’ flagship robot vacuums...

Tech News

The Kindle Scribe comes with a stylus to take notes and is nearly $100 off. | Image: Amelia Holowaty Krales / The Verge When...

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave recaps another strong day for stocks as the S&P 500 regains its 50-day moving average. He...